There is no better way for a music platform to connect with users than to promote concerts showcasing the app's artists.
MARKETING STRATEGY
INDEEZ aims to drive real-world experiences through our unique blend of live events and digital engagement. By hosting INDEEZ LIVE! events, we bring our platform’s artists directly to the fans, creating a seamless connection between the app and real-world interactions.
EVENTS
INDEEZ will host two events per month, featuring four artists per event. These events will be held in 300-1,000 capacity venues, ensuring an intimate and engaging concert experience. Our top headliners will guarantee packed houses and vibrant atmospheres.
VENUE SELECTION
Targeting smaller, cool venues with a capacity of 300-1,000 allows INDEEZ LIVE! events to turn into the best parties in town. These settings create an exclusive feel, enhancing the connection between artists and fans.
NATIONWIDE EXPANSION
INDEEZ LIVE! is set to reinvigorate the independent music scene across the nation. By consistently delivering high-quality live events, we aim to capture a significant share of the market and transform user engagement by narrowing the gap between users and artists.
LOCAL TALENT SPOTLIGHT
By featuring local artists alongside established headliners, INDEEZ fosters community engagement and supports the local music scene. This approach enriches the cultural experience and drives fan support for both the platform and the artists.
EXCLUSIVE VIP EXPERIENCE
VIP guest lists will ensure influencers and tastemakers enjoy front-row seats, enhancing the allure of each event. This strategy not only amplifies our brand’s reach but also cements our reputation within the music industry.
LIGHTS, CAMERA, ACTION
Each event will be professionally filmed and shared on social media, providing unique marketing content. Live streaming will allow fans to experience the magic from anywhere, expanding our reach and engaging our audience worldwide.
BRAND AWARENESS
INDEEZ LIVE! events will create organic buzz, spreading the word about our platform. The founders will attend each event, using podcasts and radio for promotion, adding a personal touch and enhancing community outreach.
EXCLUSIVE ACCESS
Attendees with the INDEEZ app will enjoy free entry, encouraging downloads and creating an interactive experience. Attendees will connect with each other through the app, discovering new music and friends via GPS-based suggestions.
MERCH MADNESS
Exclusive event-specific merchandise, such as t-shirts and posters, will allow fans to take home a piece of the experience. This solidifies their connection to INDEEZ and turns attendees into brand ambassadors.
ONLINE PROMOTION
Promoting INDEEZ LIVE! events through social media, podcasts, and radio will create a multi-channel marketing approach. Sponsorships with brands like Red Bull and local beverage companies will boost visibility and offset marketing costs.
CREATING LOYALTY
Meeting our users face-to-face at these events will build trust and loyalty. By celebrating community and supporting local economies, INDEEZ will stand out from other tech companies, fostering genuine connections through real-world engagement.
THE FUTURE OF INDEEZ
INDEEZ is more than just an app; it’s a movement. By investing in culture and community, we ensure our growth is rooted in real-world experiences and dedicated fans. Our success hinges on the connections we create, both online and offline.
